A&K Travel Group has announced the acquisition of the Crystal Cruises name, as well as two ships: the Crystal Serenity and Crystal Symphony. A&K’s goal is to relaunch the ships in 2023 after “extensive refurbishment” and will operate under the name “Crystal Cruises.”
“I am thrilled to start this new chapter and to be back in an industry that has always had, and always will have a special place in my heart,” said Manfredi Lefebvre d’Ovidio, Co-Chairman of A&K Travel Group Ltd., Crystal Cruises and Abercrombie & Kent. “Thirty-five years ago, my family acquired control of Sitmar Cruises, building three of the first purpose-built cruise ships, and 30 years ago my family pioneered a new way of cruising. Our goal was to deliver the best experience, pampering guests from all over the world with around-the-clock butler service and extraordinary culinary experiences. Selling the cruise business that belonged to my family for a quarter of a century was a difficult decision, as I knew I would miss this industry immensely. Therefore, when the opportunity arose to acquire Crystal Cruises, I did not think about it twice. Having next to me my incredible friend and inspiring leader Geoffrey Kent makes this venture even more enjoyable.”
A&K Travel Group’s Abercrombie & Kent is one of the leading providers of luxury tours across the world. For the venture, A&K Travel Group has partnered with V.Ships Leisure, a leading cruise ship manager, based in Monaco.
“Even though it seems like yesterday, 30 years have passed since the Lefebvre family and I had our first ship together…Manfredi and I have been best friends and business associates ever since,” added Geoffrey Kent, Co-Chairman of A&K Travel Group Ltd. and Crystal Cruises, and Founder, Co-Chairman and CEO of Abercrombie & Kent. “The idea of combining the unparalleled onboard service that Crystal Cruises is known for, with the extraordinary tailor-made experiences Abercrombie & Kent has been successfully providing for our guests for the past 60 years, fills me with excitement, enthusiasm and pride.”
Crystal Cruises and Abercrombie & Kent will report to Cristina Levis, CEO of A&K Travel Group Ltd.